Added: Jantzen Boardman - Date: 21.11.2021 23:15 - Views: 35838 - Clicks: 854
As early asmore than eight in ten online adults were using search engines, and as we noted in an August report 4search is only rivaled by both in the overall percent of internet users who engage in the activity and the percent of internet users doing it on a given day.
The table below shows how search compares over time with some other popular online activities. Search is most popular among young adult internet users, those who have been to college, and those with the highest household incomes. Frequency of search engine use varies by age, education and income, with adults under age 50 and those with more education and higher household incomes using search more frequently than others.
Among search engine users, Google dominance continues and it is far and away the adault search engine they report using most often. Inthe gap between these two search leaders was much narrower.
Fairly large majorities of search engine users express confidence in these tools and the they generate. Not only does a majority believe that search engines are fair and unbiased, they also believe that most are accurate and trustworthy. And most say that the quality and relevance of search has been improving over time or has not changed, while very few see the quality and relevance of declining.
There continues to be widespread faith in searchand perceptions of fairness and bias have not changed at all over the past eight years. Younger search engine users have more faith in the they get. Search users living in the highest income households are also slightly more likely than others to believe that all or most of their can be trusted.
A similar question about changes in the quality of information over time yields similar. Adult search users under age 50 are slightly more likely than older search users to feel the quality of search is improving over time. Older adult search users, in contrast, are more likely to see no difference in quality. There are no notable demographic differences where perceptions of relevance are concerned.
Search engine users not only have confidence in the information they get using these tools, they also have confidence in their own search abilities and report finding what they are looking for most or all of the time. In addition to expressing more confidence, search users in are also slightly more likely than they were in to say that they always find the information they are looking for. Still, in both andthe majority of search users say they adault search what they are looking for most of the time, but not always.
Given the largely positive view of the quality of information search engines yield, and their own search abilities, it is not surprising that many search users report positive experiences using these tools. More than eight in ten searchers say they have learned something new or important using a search engine that really helped them or increased their knowledge. And half say they were able to find a really obscure fact or piece of information using a search engine.
Yet despite these positive occurrences, many respondents also report having experienced the downside of search. Four in ten searchers say they have gotten conflicting adault search contradictory search and could not figure out what information was correct. About four in ten also say they have gotten so much information in a set of search that they felt overwhelmed. About one in three have had the experience of discovering that really critical or important information was missing from search they adault search.
The experiences search engine users report vary slightly by education level, sex, and age. For example, college educated search engine users are more likely than those with less education to report having all five of the experiences asked about in the survey. And men are more likely than women to report finding obscure facts via search engines, getting conflicting information, and discovering that critical information is missing from their .
Adults agefor example, are more likely than both their older and younger counterparts to report finding obscure information using search engines. Young adults, in contrast, are most likely to report getting conflicting or contradictory information in a set of. The oldest adults, those age 50 and older, are most likely to report feeling overwhelmed by the amount of information in search and least likely to report finding that critical information was missing from their search .
The survey asked respondents their views of search engines and other websites collecting information about them and using it to either shape their search or target advertising to them. Overall, attitudes toward these practices are mixed, but the majority of internet and search users express disapproval. As the firm put it in a blog post:.
Our privacy policies have always allowed us to combine information from different products with your —effectively using your data to provide you with a better service.
In the first version of the question, two-thirds of searchers feel it is a bad thing if a search engine collected information about their searches and then used it to rank their future searchbecause it may limit the information you get online and what search you see. A different version of the question asking about personalized search yields even more negative views. Almost three-quarters of searchers say they would NOT BE OKAY with a search engine keeping track of their searches and using that information to personalize their future search because they see it as an invasion of privacy.
This view holds constant across most demographic groups, with the exception of those age 50 and older, who are especially likely to view the practice negatively. In addition to asking search users about personalized searchall internet users were asked whether they had noticed being targeted to them online and more broadly, their opinion of targeted advertising.
The demographic groups most likely to report noticing targeted advertising online are men, white internet users, those under age 65, those who have been to college, and those adault search in higher income households. Internet users were then asked how they feel about the practice of online targeted advertising. While a majority of every demographic group says they are not okay with online targeted advertising, younger internet users and those in the lowest income households are more likely than others to view the practice favorably.
Yet, even among those groups, almost six in ten say they are not okay with targeted because they do not like having their adault search behavior tracked and analyzed. Moreover, online adults who have been to college and those under age 50 are more likely than other online adults to report knowing how to do this. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Newsletters Donate My. Research Topics. Google is far and away the most popular search engine Among search engine users, Google dominance continues and it is far and away the search engine they report using most often.
Quality of information Fairly large majorities of search engine users express confidence in these tools and the they generate. Bias and accuracy There continues adault search be widespread adault search in searchand perceptions of fairness and bias have not changed at all over the past eight years.
More search users report more positive experiences than negative experiences Given the largely positive view of the quality of information search engines yield, and their own search abilities, it is not surprising that many search users report positive experiences using these tools.
Most have negative views of search engines and other sites collecting information about them The survey asked respondents their views of search engines and other websites collecting information about them and using it to either shape their search or target advertising to them. 1 You are reading 2 3. Are you a Core Conservative? A Solid Liberal? Or somewhere in between? Take our quiz to find out. Most Cuban American voters identify as Republican in Follow Us.Adault search
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